Nah, the lo stands for loopback which is a local only address used for testing. Your network card is not getting detected and the module is not getting loaded. If you do a 'sudo lsmod' command we can see which modules are getting loaded. Also do a 'sudo lspci' (both w/o the quotes) to find out exactly how linux is seeing your network card.

Unfortunately I wouldn't know how to install this card from the live CD. Anyone else able to assist?